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missworld: genderconfusion: archivedigger: Sometimes, the 70s were surprisingly un-sexist and kind of awesome. my-ear-trumpet: johnthelutheran: Today, the ad would feature a boy (no pink bricks, can’t be for girls), and it’d be advertising a special merchandising tie-in set (Ben 10, perhaps), faithfully built in strict accordance with the instructions. *sigh* Also, I love those 70s-style “picture-with-heading-and-text” ads Via barcalounger:trixietreats:sexismandthecity: greaterthanlapsed: When They Build with LEGO, Never Ask Them What It Is… - The Retroist I will post this pretty much every time I come across it on the internet. I so wish advertising was more like this these days. As the mother of a 7-year-old, I have to say I am sick as f*** of pink. This little girl looks so happy and proud and comfortable in a way that is so uncontrived, it’s just… Beautiful. Via Zoom

missworld:

genderconfusion:

archivedigger:

Sometimes, the 70s were surprisingly un-sexist and kind of awesome.

my-ear-trumpet:

johnthelutheran:

Today, the ad would feature a boy (no pink bricks, can’t be for girls), and it’d be advertising a special merchandising tie-in set (Ben 10, perhaps), faithfully built in strict accordance with the instructions. *sigh*

Also, I love those 70s-style “picture-with-heading-and-text” ads

Via barcalounger:trixietreats:sexismandthecity:

greaterthanlapsed:

When They Build with LEGO, Never Ask Them What It Is… - The Retroist

I will post this pretty much every time I come across it on the internet. I so wish advertising was more like this these days. As the mother of a 7-year-old, I have to say I am sick as f*** of pink. This little girl looks so happy and proud and comfortable in a way that is so uncontrived, it’s just…

Beautiful.


  1. juhilikesthis reblogged this from greaterthanlapsed
  2. disastrouswoman reblogged this from glitterlicious and added:
    I didn’t have words for how heartbroken I was when Lego started marketing things for girls. I eventually got around to...
  3. thirstforsalt reblogged this from noonday and added:
    That girls looks so much like Louise Brealey, am I right?
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